HARLINGEN — Valley International Airport’s marketing of its “Aerotropolis” economic development program is ramping up with the release of a new video touting the project.

Marv Esterly, the airport’s director of aviation, said the video was produced in partnership with the Harlingen Economic Development Corp.

“We signed an agreement to partner with them on Aerotropolis,” Esterly said, adding that “part of their task was to do the video. It’s an awesome video.”

Aerotropolis is the name for a 480-acre commercial site that is on airport property. While it may seem unusual for an airport to be in the industrial and commercial development field, Esterly says this kind of diversification is the future for airports.

“Long-term, this is something that is a must for airports,” he said.

The selling point for businesses or industries to locate at the Aerotropolis site is, of course, direct access to the airport itself to quickly move products or personnel to where they’re needed. But the airport has made it as easy as possible for prospective partners in Aerotropolis, ensuring those 480 acres are “site-ready.”

“Site-ready means that all the utilities are there, everything they need to start — electricity, telephone, Internet, sewer and water — so all they have to do is get a building permit, go down and get it approved, and you’re out here ready to build. It’s that quick.”

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