San Antonio organization helps Valley Tejano musicians

MERCEDES — Any artist will tell you it’s hard to get their music heard, especially on the radio.

Tejano artists are having a tougher time getting air play as the Tejano music industry seems to be declining in radio popularity.

The Rio GrandeValley has only one Tejano music radio station, but they play only the established artists.

But one organization out of San Antonio called the Entertainment Legends of San Antonio (E.L.S.A.) Foundation is helping musicians in the Rio GrandeValley promote their Tejano music and get an audience.

“They help me out by promoting my music on the Internet and radio stations,” said Armando Saldana, a music artist who goes by the stage name Kid Zapper. “Right now they are helping the artists that are affiliated with my label, Barrio Records.”

Saldana said the foundation is doing a really great job.

“They come down and they make my posters, logos, professional photography and they are really pushing my music,” Saldana said.

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