Love is All Around: Local businesses open shop for romantic day of the year

HARLINGEN — Tomorrow it’s Valentine’s Day here in the Valley, and what’s not to love?

If anything, V-Day and its attendant retail sales are becoming even more important to local retailers and service businesses. Nationally, Valentine’s Day this year is expected to generate $19.7 billion for the nation’s economy, up from $18.9 billion last year, according to the National Retail Federation.

It’s not all about the money, of course. There’s the romance, too. But local businesses are becoming more imaginative when it comes to marketing around the holiday.

“Valentine’s Day is our biggest and men tend to spend more money at Valentine’s than they do on Mother’s Day,” says Pam Fuller, owner of Bloomers Flowers and Gifts in Harlingen.

Fuller said Bloomers offers 15 special Valentine’s Day arrangements at a variety of price points. The most unusual has to be the “Year of Love” package.

Year of Love consists of flower arrangements delivered on these holidays and special dates: birthday, anniversary, Valentine’s Day, Easter, Mother’s Day, Fourth of July (?), Halloween (!!??), Thanksgiving and Christmas.

“Make them feel special all year long without you having to remember a thing,” goes the Bloomers slogan. At $499, it’ll jog your wallet if not your memory.

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