HARLINGEN — It’s either print or perish in the printing business.
And with a market saturated with desktop publishing and home printing, the two local printers decided to form a strategic alliance to profit by offering more services from a one-stop shop.
“We have been trying to do this for a number of years,” said Brent Hunter, formally JaMar Printing owner. “It’s working quite well for the both of us.”
Hunter joined a partnership with Miguel Plata, founder of CM Graphics, to create CM/JaMar.
CM Graphics has been specializing in printing large signage as JaMar has been printing business cards, brochures and more.
As the two business owners began helping each other out over the years, a conversation about a merger was born.
The CM Graphics and JaMar Printing owners decided to join forces instead of continuing to compete against each other for local business.
“We can do anything from screen printing, car wraps to business cards,” Hunter said. “We can do it all.”
On Thursday, the Harlingen Area Chamber of Commerce held a ribbon-cutting ceremony for the newly organized printing company with its members, business owners and local leaders.
“We take care of corporate customers down to the local individual,” Hunter said.
Plata said everything has worked out well as they continue to offer their services to their clients throughout the Valley from Rio Grande City to South Padre Island.
“Brent has the business knowledge and I have the creative knowledge,” Plata said.