McAllen native, now Primera resident hits mark on new logo

PALM VALLEY — Ashlynn Elliff loves to be creative and she’s really good at it.

Now, the Primera resident will be able to see her skills and abilities on more than just business cards and polo shirts.

The graphic design minor’s work will likely be on police cars and other vehicles in a city near you.

Elliff’s own city of Palm Valley logo was chosen by the commission as the winner of the logo contest and officially is the new logo.

Late last year, Palm Valley officials agreed to hold a contest to create the city’s new logo. After a few months, which included opening the contest up to those outside the city, Elliff’s design was selected out of a handful of concepts. She received a $250 prize for her creation and was presented the certificate earlier this month at the City Council meeting.

“I am excited to see what they use the logo for,” Elliff said.

However, if it weren’t for a friend, who emailed her the link about the contest, she would never have entered.

At first, she researched logos of other communities, “to see what others are doing.”

“I took the palm trees and came up with a couple different ideas and played around before I came up with a few designs.”

She incorporated a larger letter and similar colors of green and yellow the city had used before.

“You want something easy to recognize from a long way away,” she said.

It was clear, Elliff had found the crisp, simple, modern look City Council members and the mayor were looking for. However, the one they liked the most was missing something — a “V” as part of the Palm Valley.

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