City looks to beef up Visitors Bureau

HARLINGEN — Officials will try again to fully staff the Harlingen Convention & Visitors Bureau as the city moves closer to building a $14 million convention center.

After more than a year, the bureau has hired a marketing manager.

But the three-member agency’s events coordinator is retiring after being closer to full staff for about a day.

CVB Executive Director Melissa Landin hired Rachel Diana Flores at a salary of $37,000 to serve as the bureau’s first marketing manager in more than a year.

Flores started in the position Thursday.

“We have a lot of catching up to do,” Landin said. “We’re looking forward to moving ahead with marketing tourism in Harlingen.”

Flores’ duties will include media relations, media buying and press release writing, Landin said.

Landin believed Flores’ hiring would fully-staff the department for the first time in about two years.

But Esmeralda Martinez, the bureau’s events coordinator, turned in her retirement letter Thursday.

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