‘Wave’ goodbye: Rebranding helps Island bus system rate best in state

SOUTH PADRE ISLAND — The Island bus system isn’t called the Wave anymore.

Its new name is Island Metro and the rebranding is one of the reasons why the city’s transit department was named best rural transit department in the state.

City Transit Director Jesse Arriaga and his staff had plans to be at the Texas Transit Association State Bus Roadeo & Conference in Waco last week.

What they didn’t know was they were going to be recognized at the conference as the top rural transit department in the state.

“We work as a team,” Arriaga said. “I thank my staff for all their hard work.”

Island Metro was specifically recognized for its recent rebranding and new logo, and its coordination with Metro Connect, the Valley’s regional transit system with routes that connect from Brownsville, McAllen and the Island.

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