MERCEDES — Hernan Gonzalez crossed over the levee with his boots on to become the Development Corp. of Mercedes’ executive director.

Before that he worked for the Weslaco Economic Development Corp.

And since he took over in Mercedes two years ago there has been an increase in Mercedes’ infrastructure and business investment.

“You’ve seen some steady improvement in Mercedes the last couple of years,” Gonzalez said. “We’re working to position Mercedes to get some investments.”

Gonzalez’s plan was to reacquaint people in the Rio Grande Valley and investors with Mercedes using its long tradition of the Rio Grande Valley Livestock Show and country boot-making as the backbone to market the city.

“People know about the outlet mall and the stock show but very few people have driven into Mercedes,” Gonzalez said.

He said developers have told him they forget about Mercedes more often than not.

“One of the things we have set out to do is get Mercedes noticed,” Gonzalez said.

“Mercedes has a good brand and we’re going to build on that.”

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Finances: By the Numbers

The corporation’s total revenues during the preceding fiscal year, October 2014 to September 2015

Sales Tax Revenue – $1,698,151

Other Revenues – $1,173,261

The corporation’s total fiscal year expenditures during the preceding fiscal year, October 2014 to September 2015

Personnel – $281,169

Marketing and Promotion – $126,634

Direct Business Incentives – $432,077

Debt Services – $342,989

Other – $1,328,288

Source: Texas Comptroller