LAGUNA VISTA — Laguna Vista is launching a three-month Laguna Vista CARES “Don’t Drive Distracted” campaign.
The awareness campaign runs through Sept 29. It is supported by the town’s overall community-wide branding and message campaign, Laguna Vista CARES.
“The assumption is often made that distracted driving only occurs when a driver is using a mobile phone,” said City Manager Rolando Vela.
“Distracted driving is any activity that could divert a person’s attention away from the primary task of driving where distractions endanger the driver, passenger and bystanders. Distractions can be many and include those such as texting, eating and drinking, talking to passengers, personal grooming, emotional situations, loud radios, and many others.”
The aim is to raise awareness and to further educate local residents as well as those who regularly drive by, through or on Highway 100 and FM 510.
“We want people to not be distracted while driving. This is a serious problem that is only getting worse. We care about our local residents and we care about those that drive by our community every single day,” said Mayor Susie Houston.
“We hope that with this ‘Don’t Drive Distracted’ campaign that drivers will think twice about texting, eating and drinking or grooming and doing other things while driving.”
The awareness campaign includes several visuals posted around town and on social media.
All around town, residents will be able to see that Laguna Vista CARES through “Don’t Drive Distracted” magnetic signs and bumper stickers will be on the patrol units and town vehicles, banners and signs will be set up around town and bumper stickers will be made available to the public.
“While driving with no distractions, we also want to encourage people to consider making Laguna Vista their home. Just by its sheer location, the quality of life offered, and being near the beach — Laguna Vista has a lot to offer,” Houston said.
“The town is going through a positive transformation, and we want people to see how beautiful our community truly is. The Laguna Vista CARES ‘Don’t Drive Distracted’ campaign is merely a reinforcement of what our town is all about and how truly caring we are.”
The campaign, the suggestion of town residents, will now come to fruition because of the overall good that it will provide.
The campaign is funded entirely from private contributions, so no town funds were used, Vela said.
For more information about Laguna Vista CARES and the “Don’t Drive Distracted” campaign contact the Town of Laguna Vista at 956-943-1793.