Brownsville Cinemark starts selling beer and wine

You can wash that popcorn down with a Budweiser or a nice Chardonnay now that Brownsville’s Cinemark Sunrise Mall has added wine and beer to its concessions menu.

You can wash that popcorn down with a Budweiser or a nice Chardonnay now that Brownsville’s Cinemark Sunrise Mall has added wine and beer to its concessions menu.

Serving alcohol at movie theaters is not a new concept, but it’s new to Brownsville, at least in recent memory. Bryan Jeffries, vice president of marketing and promotions for the Plano-based theater chain, said alcohol sales in theaters is a nationwide trend that has proved popular among moviegoers.

Beer and wine sales were set to begin today at the Cinemark Sunrise Mall. Blue Moon, Bud Light, Lagunitas IPA and Shiner Bock are on tap. The new bar, occupying a converted segment of concession stand, also stocks a variety of bottled beer and wine, and features a frozen drink machine.