SAN BENITO — The city’s making plans to promote its latest music festival.
Today, city commissioners are expected to consider entering into an agreement with Donna-based Kool River Media & Entertainment to promote the first Hog Waddle Country Concert & Cook Off, set for May 19.
Meanwhile, the city’s Economic Development Corporation plans to discuss earmarking as much as $10,000 to market the event.
The city’s latest music festival aims to help draw more tourists to town.
The event set for the San Benito Fairgrounds will feature country music bands and an officially-sanctioned barbecue cook-off.
For barbecue aficionados, the menu will feature classic pork recipes.
The festival is based on an event that has become a whimsical part of the city’s pioneering history.
Near the turn of the 20th Century, Alba Heywood, a farmer who co-founded San Benito Bank & Trust, drove 2,000 hogs onto the dusty Sam Houston Boulevard to stage a parade.
But the crack of pistol shot spooked the pigs, which took about three days to round up.
The new festival is part of a plan to showcase San Benito’s musical heritage to draw tourists to town.
Known as the birthplace of conjunto music, the city debuted its own Resaca City Music Festival, featuring a variety of music including conjunto last October.
Hog Waddle Country Concert & Cook Off
To feature country music bands
Officially sanctioned barbecue cook-off