Downtown brochure helps market city’s colorful murals

HARLINGEN — Harlingen’s colorful murals are a consistent draw for tourists and locals across the downtown area.

And the brochures which list the locations and explain the murals are in demand, too.

“The mural guide for Downtown Harlingen is very popular, and we actually ran out of them so we want to reprint another 5,000,” downtown Manager Edward Meza told the Downtown Improvement District board this week.

The full-color brochures are given away at events, to Winter Texans and at the business expos which the downtown staff attends.

The 26 murals are located on both exterior and interior walls in the downtown area. They cover a range of topics from the The History of Mexico and Mankind, Dia de los Muertos and a Tribute to Bill Haley and His Comets, to the more prosaic, like the Development of the Bottling Industry mural.

Board members recommended the brochure’s map be updated to include the Van Buren Street area which has joined the district since the previous booklet was printed.

The addition of the Van Buren Street area adds three additional murals to push the downtown’s total to 29, Meza said.

“When you put the address in there, put the business it is, too, so we can figure out where that address is at,” recommended board member Steve Aune.

The board voted to allocate $1,250 for the printing of the updated mural brochures.

Access a map of the murals here: