Castillo rises in digital ranks

HARLINGEN — Digital trends change almost every day, and keeping up with them can present a challenge.

HARLINGEN — Digital trends change almost every day, and keeping up with them can present a challenge.

“I’m up to the challenge,” said Chris Castillo, AIM Media’s new Assistant Sales Director of Digital AIM for the Rio Grande Valley, with a special emphasis on Cameron County.

Frank Escobedo, publisher of The Brownsville Herald and Valley Morning Star, said he was thrilled to announce her promotion.

“Chris is a proven sales professional with many years of print and digital media experience,” he said. “We are so pleased that Chris and her team will be stationed in our Harlingen office, where we and our advertising community will be able to take advantage of her considerable knowledge in the digital space.”

Castillo, 52, has served as advertising director at the Valley Morning Star since 2012, and she’s excited about her new position.

“I look forward to the new opportunity ahead,” Castillo said. “Digital media is a fast-growing market, and I feel that all my experience as advertising director will serve me well in this new role.”

Castillo began her career with the Star in 1988, when she worked as a newsroom receptionist. She moved steadily up the ranks during the following years through a strong work ethic. She gained a broad range of experience as a recruitment representative, real estate account executive and numerous other positions.

She has thoroughly enjoyed her years as advertising director.

“Without question, what I have enjoyed most is the opportunity to work with a great group of talented people within our organization as well as the many incredible people throughout our community,” she said.

She conveyed equal enthusiasm for what is ahead.

“I feel this new position will afford me new opportunities for further professional development and a chance to contribute to the continued success of AIM Media,” she said. “At the end of the day, it’s all about people and helping people achieve business success by providing the highest quality advertising medium.”

She gave recognition for her success to faith, family and years of practical experience.

“I have been privileged to serve in a number of positions within the newspaper industry,” she said. “That has served me well in preparing me for the challenges ahead.”

The married mother of three children is a lifelong resident of Harlingen.