LA FERIA — The traditional piggy bank used for savings has been replaced by a cowboy figurine for La Feria’s kindergartners and first graders to use.

On Monday afternoon a new savings program was initiated.

The program has been launched by the Building Financial Capacity Coalition and Lone Star National Bank at David G. Sanchez Elementary along with La Feria Superintendent Cathy Hernandez and Principal Umberto Flores.

According to Ida Prado, Family and Community Engagement Coordinator, Lone Star has partnered with the school district to donate the Cowboy Cash figurines for every student to begin learning about savings.

“We want our families and our children to understand we want to start building that mindset they will be attending college and for that you need savings,” she said.

“These are piggy banks but they are in the shape of Lone Star’s mascot which is a cowboy,” Prado said.

To launch the program, the school district is hosting kickoff events at the participating elementary schools Sam Houston, C. E. Vail and D. Sanchez elementaries.

Parents and students at David G. Sanchez elementary in La Feria pose with Cowboy Cash from Lone Star National Bank to start their savings program.
Courtesy Photo
Students at David G. Sanchez elementary in La Feria pose with Cowboy Cash from Lone Star National Bank to start their savings program.
Courtesy Photo

“We talk to the parents about how throughout the year teachers will be doing money matter lessons in the classroom. It could be anything from savings, to sorting money and anything they can understand about savings,” Prado said.

According to her, children are sent home with their Cowboy Cash figurine and schools will attempt to create a chore chart with parents where they work at home and earn money to save.

“The goal for the end of the year is $50 and we will have an end of the year celebration. We want parents to open up a savings account and continue that with whatever local bank they choose,” she said.

“This is the first time La Feria school district has done something like this,” Prado said.